FAQ: Design & Layout
Can I get the business card shop to design my new print collateral's?
Yes. macdaddy's creative team have many years experience in designing advertising, office and promotional collateral's of distinction. Once the general brief and guidelines are set by the client we set to work on creating the media required which is presented to our clients for consideration and approval. If further changes are required macdaddy offers 2 revisions to the artwork.
If I supply my own artwork, what file format do they have to be?
All print work must be submitted in press ready PDF (Portable Document Formate). If this is not achievable then macdaddy will charge a $45.00 conversion fee to convert most file formats including .eps, .psd, .ai files.
What's the deal with Bleed?
Bleed is a printing term used for images or graphics that extend beyond the edge of the paper that get trimmed off. As printing presses cannot print all the way to the edge of a sheet of paper, designers add a small excess amount of artwork on each edge. This makes the printed material larger than the desired final size of the work. After printing, this excess printed material is trimmed off, giving the ‘finished work’ the appearance of being printed all the way to the edge of the paper. With a bleed it is impossible to get a white border because the image overlaps the trim edge. Always run through this check list to make sure you will get your job back as quickly as possible:
1. 3mm bleed outside trim edge.
2. Borders, logos, text and important information 3mm inside trim edge.
3. Document sized to finished card size (including bleed) OR crop marks added.
And Resolution means what?
The term resolution is mainly used to describe the sharpness and clarity of an image. The resolution indicates the number of dots per inch. A ‘300 dpi’ printer can print 300 distinct dots in a line that is 1 inch long, which means 90,000 dots per square inch. Higher resolutions mean that more pixels are used to create the image, resulting in a crisper, cleaner image. For printing, it is recommended that a minimum of 300dpi applies to all images to ensure they reproduce clearly. Furthermore, the dimensions of an image determine the size it will print, while the resolution determines the clarity.