Print was also the medium in which pictograms were born around the 4th millennium BC as a means of communicating messages between societies and different native speaking races.

There is an insightful chronology of the forms and reasons our ancestors used print through to current trends of a digital world.

Not surprising to learn that all the usual suspects are present, although one wonders about the relevance of a few at the lower end of the table. All hail Helvetica, the supreme leader.

Designed by Colin Harman, How Would You Like Your Graphic Design? made us laugh.  Great venn diagram infographic.

Text by Kendra Cherry Psychology Guide.

What Is Color?

In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors.

Further experiments demonstrated that light could be combined to form other colors. For example, red light mixed with yellow light creates an orange color. A color resulting from a mix of two other colors is known as a metamer. Some colors, such as yellow and purple, cancel each other out when mixed and result in a white light. These competing colors are known as complements.

Color Psychology - The Psychological Effects of Color

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

We all know the newspaper industry has been hit long before the economic downturn of 2009.  We were curious as to how the industry is doing as a whole: What parts of the industry have the most growth?  Where are the jobs?  Is employment falling?  How do books, magazines and newspapers compare with "new media"?

Here's some stats showing a few of the more interesting sectors packaged with some editoral illustration.

Alas, business card printing industry will remain strong, however mediums used to print on may change.

Every business card and logo designed by tbcs goes through a strict design process to ensure we produce the prefect solution.

Here are some of our latest designs...

Top: logo and business cards designed for Bondi Personal Trainer

Middle: logo and business cards design for fashion business

Bottom: logo and business cards designed for North Bondi Cafe

Click here to view our portfolio.

Try the bsuiness card shop for your next set of business cards. Production, business card design and logo creation.

tbcs team

A mid-size conventional printer with two 40” and one 28” press would use 10,200 – 13,800 litres of alcohol in a year operating three shifts, or 2,700 – 3,650 gallons.  It should be noted that dampening alcohol substitutes are widely used in the United States.

According to Japanese authorities, 60% of VOCs in offset printing come from washing solvent, with ink and fountain solution contributing 40%. A reduction in washing solvent VOCs is critical for small to mid-size printers to make meaningful VOC reductions. Waterless printing makes that possible.

Research conducted at Tokyo-based Bunseikaku measured VOC emissions from the printing company’s waterless printing operation and also from its conventional wet offset operation. The results showed that the waterless pressroom created 75% less VOC emissions than the conventional pressroom.

Waterless operations using water washable ink systems are pushing the low-VOC scenario even further, with the potential to reduce VOC emissions up to 95% vs. conventional printing.

Reducing or eliminating VOCs benefits not only the planet, but also the people working in the pressroom. These chemicals demonstrate an array of health effects, ranging from eye irritation to leukemia. The Department of Health and Human Services (DHHS) has determined that benzene, as an example, causes cancer in humans.

The critical need for water conservation, which is gradually gaining awareness even in developed countries, is a highly attractive environmental benefit of waterless printing. In a BBC report, the United Nations warned that more than 2.7 billion people will face severe water shortages by 2025 if the world continues to consume water at the current rate.

Printing has historically been a leading industrial consumer of water. According to data supplied by JL Lennard, a single five-six-color, 40 inch (102 cm) conventional printing press operating only one shift can use 3,175 gallons (12,019 litres) of water per year. An eight-unit 38” (96.5 cm) heatset web press will generate around 23,810 gallons (90,131 litres) per year. Some conventional web presses require more than 25,000 gallons monthly, which is enough water to overflow a swimming pool measuring 18 x 36 feet.

The combination of natural resource conservation, reduced air and water pollution, high print quality, productivity gains, and employee wellness position waterless printing as a robust and appropriate technology for the twenty-first century.

For more information about Waterless Printing click the link below to visit the official Waterless Printing Association website:

http://www.waterless.org/default.htm

Business cards are our thing!

*Please allow 1-2 extra days for products that require additional finishing. ie folded and Metalix range.

The benefits are excellent for you and great for the planet:

• Consistent colours from the first to the last card, on every job and every re order with our new "Waterless Press"
• Industry best cards on 420gsm stock, now printed with UV cured inks, instantly dry and scuff resistant for added protection
• All our printed products come with our three-way guarantee on: "Service, Quality, and Price"

Send your order through and experience it for yourself!

Business cards are our thing!

It uses silicone rubber coated printing plates and specially formulated inks, and typically a temperature-control system is integrated into waterless presses.

In contrast to conventional printing, which is a chemical process that relies on isopropyl alcohol or substitutes, waterless printing is a mechanical process.

The waterless press operator is not challenged with balancing the delicate relationship between ink and water. Waterless printing requires only an appropriate temperature range for transferring ink to substrate.

The waterless process offers several advantages vs. conventional printing, including better print quality measured in terms of colour consistency, colour saturation, detail reproduction and overall sharpness.

To find out more about Waterless Printing you can visit the officaial Waterless Printing Association website by clicking the link below:

http://www.waterless.org/default.htm

Or from Wikipedia by clicking the link below:

http://en.wikipedia.org/wiki/Waterless_printing

Business cards are our thing!

• Faster turnaround times

• More vibrant, accurate colour

• Improved & more consistent print quality

You still get the same great quality, competitive prices and the fantastic service you're accustomed to...

Here's how it works:

• We use a waterless press and inks that are cured by UV lamps, instead of conventional heaters

• This process means the ink can remain on the press between runs without requiring chemical cleaning

• There's no need to balance the water-ink ratio for optimal print results

• Instant drying eliminates the need for anti-setoff spray powder

• Faster make-ready equals less power consumption per job

• When combined with our environmentally-friendly stocks, it all adds up to a green printing solution

To find out more phone 1300 767 777 or click here to send us an enquiry...

Business cards are our thing!

Rimfire hi-bulk Artboard

“Rimfire Hi – Bulk Artboard is made from elemental chlorine free pulp derived from sustainable plantation forests. It is manufactured by an ISO 14001 certified mill.”

Business cards are our thing!

Business cards are our thing!

If there is anything you cannot find on this site then please feel free to get in touch so we can help you produce the perfect business collaterals.

Best regards

the business card shop

Business cards are our thing!